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Zwaptz
Nine second-hand objects arranged in rows on a dark surface, photographed from above.
Comparable sales first: real listings standing behind every range.

17  ·  The campaign

What gets built, in order

Five things, in the order they get done. Each is a specific gap with a specific consequence, and the order is argued rather than assumed.

  1. 01

    Comparable sales

    built, not connected

    Because it makes every valuation on the site better at once.

    The valuation runs in three stages: work out what the thing is, look up what comparable ones sold for, turn that into a range. The middle stage has no feed connected, so today a range comes from what the model already knows about a market. Connecting it narrows every band and lets confidence rise above medium. Nothing else on this list changes as many screens.

  2. 02

    Group trades

    not built yet

    Because it removes the last reason a swap fails to happen.

    Six people in one place have far more ways of matching up than two people do. It is the feature most likely to make somebody's first swap succeed rather than stall, and there is no code behind it today.

  3. 03

    Meeting places, built from facts

    not built yet

    Because arranging where to meet is where two people give up and move to another app.

    What exists is four fixed kinds of place with a sentence written for each. What this builds is a places feed — open now, staffed, busy at this hour, near transit — charged per lookup. It never calls a place safe; it states what is true and lets people judge.

  4. 04

    Being able to reach you

    built, not connected

    Because there is no way to email anybody today, and that shows.

    No mail server means no self-service password reset, no reply when you report something, and no notification when somebody offers for your item. An administrator can reset a password by hand and that is the whole of it.

  5. 05

    Backups that leave the building

    built, not connected

    Because seven days of backups currently sit on the machine they protect.

    Nightly backups run, are integrity-checked, and have been restored from — a real file was deleted and came back byte-identical. The copies are all in one place. Losing the machine would lose the accounts, the items, the photographs and every backup of them at the same moment.

The band is what everything runs on.

That is the whole argument for the order. Every other item on the list is a good thing to have. Comparable sales is the one that makes the number underneath all of them more trustworthy, and a swap people trust is the product.

Group trades second, because it is the feature most likely to turn somebody’s first attempt into an actual swap rather than a stalled one.

When

Dates are counted from the campaign closing on 8 October 2026, not from the day it launches.

Comparable sales
Within eight weeks of the campaign closing.
Group trades and meeting places
Within six months of the campaign closing.

What each line costs is on funds, and what arrives in the first week regardless is on delivery.