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Zwaptz

16  ·  The campaign

$8,000, all or nothing

Where every dollar goes

Every line below is costed, and the arithmetic is shown rather than asserted. The two deductions come off the top, and the six lines they leave add up to the remainder exactly.

Off the top, before anything is built

Kickstarter's fee

5% of the total raised. Fixed, and charged only if the campaign funds.

$400
Payment processing

3% plus 30 cents per pledge. Shown at eighty backers — the per-pledge part moves with the number of people, not the amount.

$264
$8,000 raised−$400 Kickstarter−$264 processing$7,336 to build withWhere the $7,336 goes$4,000$1,200$986DevelopmentAI inferenceMarketingHosting $600 Migration $400 Backups $150Six lines, drawn to scale. They add up to $7,336 exactly.
Every figure here is settled. The six lines add up to $7,336 exactly, and each segment is drawn to the width of its share.

What is left to allocate

$7,336

Every line is costed, and the arithmetic is shown rather than asserted.

What is left to allocate, after both fees.

$8,000 raised, less $400 to Kickstarter and $264 to payment processing. That is the money the lines below are drawn from, and it is the number the roadmap has to fit inside.

What it is spent on

Six lines, adding up to $7,336. Each one is a real thing that has to be paid for, and the largest by far is the work itself rather than the machine it runs on.

Development

The two features that do not exist yet: group trades, and meeting-place suggestions built from real facts.

$4,000
Server migration

Moving off the current machine onto one sized for more than a demonstration. Days one to four of delivery week.

$400
Hosting

The machine itself, for a first year.

$600
Backups

Off-site storage. Backups run and are restored from today, but every copy currently sits on the machine it protects.

$150
AI inference

What each valuation costs to produce, multiplied by a year of them.

$1,200
Marketing

Reaching people who have something to trade near each other.

$986

The order they get built in, and why comparable sales comes first, is on the roadmap.

The eighty-backer figure in the processing line is an assumption, not a forecast. It changes that line and nothing else: the percentage part is the same at any number of backers, and only the thirty cents a pledge moves.