18 · The campaign
What backing gets you
Nothing ships in a box. There is no product to manufacture, and a tote bag would only take money out of the roadmap.
What can be offered is a permanent record of who was here first. The shapes are below. The prices are below.
$10$10 · A permanent credit
Trading power for 250 appraisals, or 25 completed swaps — and your name on the credits page, for as long as the site exists.
The page already exists and already names every photographer whose work appears on the site, because some of it is licensed on condition of attribution. Backers would go on the same page by the same rule, which makes it a real record rather than a gesture invented for a campaign.
$25
$25 · A mark on your profile
Trading power for 700 appraisals, or 70 completed swaps — and something on your Zwaptz profile saying you were here first.
The mark itself grants nothing — no priority, no better valuation, no queue that moves faster. What the tier carries alongside it is trading power: the ordinary cost of using the site, paid up front, at a rate that improves as the tiers climb.
$50
$50 · The build log
Trading power for 1,500 appraisals, or 150 completed swaps — and the build log: a written account of how this was made, the decisions, what went wrong, the real costs.
It is a document, so nothing ships and nothing can be late. It also already exists in draft, which means it is a promise that can be kept rather than one that depends on the campaign funding.
No tier changes a valuation
No tier changes a valuation.
Trading power is how much use of the site a pledge covers. It is not a better version of anything. A backer’s appraisal runs the same models, against the same evidence, and comes back with the same range and the same confidence as anybody else’s.
No priority, no queue that moves faster, no early access to a feature, no lower fee on a swap. There is no membership and there is no premium version.
That boundary is the one that matters. A swap works because both sides are looking at the same number. A backer with a better valuation would be a thumb on that scale, and no amount of money buys one.
Stretch goals
Past the goal, more money buys more of the roadmap, sooner. That is the whole mechanism — there is no separate list of unlockables waiting behind a number.
Which item each amount brings forward, and what those amounts are, has not been decided.
- First stretch goal
- $12,000 — comparable sales, built first. Real listings behind every range, which narrows every valuation band on the site.
- Second stretch goal
- $16,000 — group trades. The swap meet that assembles itself, brought forward from later in the roadmap.
Everything above is the shape of the tiers rather than the tiers themselves. Nothing on this page is a commitment until it carries a price, and no price here is a placeholder waiting to be believed.