18 · The campaign
What backing gets you
Nothing ships in a box. There is no product to manufacture, and a tote bag would only take money out of the roadmap.
What a pledge buys is the thing being built — a copy of Zwaptz version one when it opens — and a permanent record of who was here first. Both dates are on every tier.
$10$10 · A name in the credits
A copy of Zwaptz version one the day it opens, and your name on the credits page for as long as the site exists. Comes with starting credit for 250 appraisals, or 25 completed swaps.
The page already exists and already names every photographer whose work appears on the site, because some of it is licensed on condition of attribution. Backers would go on the same page by the same rule, which makes it a real record rather than a gesture invented for a campaign.
- The record
- One week after the campaign closes
- Zwaptz version one
- Eight weeks after the campaign closes
$25
$25 · The founding mark
Everything above, and a mark on your Zwaptz profile saying you were here first. Comes with starting credit for 700 appraisals, or 70 completed swaps.
The mark itself grants nothing — no priority, no better valuation, no queue that moves faster. It is a date, shown. What the tier carries alongside it is starting credit: the ordinary cost of using version one, paid up front, at a rate that improves as the tiers climb.
- The record
- One week after the campaign closes
- Zwaptz version one
- Eight weeks after the campaign closes
$50
$50 · The build log
Everything above, and the build log as a document: a written account of how Zwaptz version one was actually made, including the parts that went wrong. Comes with starting credit for 1,500 appraisals or 150 completed swaps.
A record rather than a privilege. The build log is the account of how version one was actually made — what was tried, what failed, and why the decisions went the way they did. It is the one thing a tier can carry that costs nothing to send and cannot be bought afterwards, because by then it is written.
- The record
- One week after the campaign closes
- Zwaptz version one
- Eight weeks after the campaign closes
No tier changes a valuation
No tier changes a valuation.
Starting credit is how much use of version one comes with your copy. It is not a better version of anything. A backer’s appraisal runs the same models, against the same evidence, and comes back with the same range and the same confidence as anybody else’s.
No tier brings you a better one either: no priority on a swap, no lower fee, no valuation that leans your way. The tiers differ in what they record about you and how much credit they carry, and in nothing else.
That boundary is the one that matters. A swap works because both sides are looking at the same number. A backer with a better valuation would be a thumb on that scale, and no amount of money buys one.
Stretch goals
Past the goal, more money buys more of the roadmap, sooner. That is the whole mechanism — there is no separate list of unlockables waiting behind a number.
One is set, below. Nothing past $12,000 is, and naming a number now would be inventing one.
- Stretch goal
- $12,000 — meeting places, built from facts, lands with version one rather than six months after it. It is the one item in the definition of done carrying a long date, and money is the only reason that date is long.
There were two more stretch goals here: comparable sales at $12,000 and off-site backups at $16,000. Both are now inside the definition of done for Zwaptz version one, and a thing already promised in the base scope cannot also be sold as an unlockable. Group trades was a third, and it is already in the prototype.
Everything above is the shape of the tiers rather than the tiers themselves. Nothing on this page is a commitment until it carries a price, and no price here is a placeholder waiting to be believed.